Peddy Mergui: Wheat is wheat is wheat exhibition ~ What you wish could be in your fridge.

Let’s face it, who doesn’t like luxury goods? If you could you’d be carrying a Birkin bag to work, with your Louboutin heels holding your iPhone you would think that you’re the luckiest person in the world. 
But what about your groceries? If there was a chance for you to pick up a bag of Prada branded flour, or Tiffanny & Co. yogurt to bling up your fridge, would you? 
But it was Peddy Mergui’s vision. After left Morocco while he was a child, he moved to Israel, and went to Japan to experience the culture while in his young adult age, he was determined to challenge the ‘must’ with his design processes. He has led advertising campaigns that was extraordinary involving brand building, packing and product perceptions. 
In his exhibition, Wheat is wheat is wheat, brand conscious folks will blow their minds on what’s coming next, cause I did. And man, how I wish that my local supermarket had goods like these. 
Infant Formula by Chanel 

Soft Butter by Bvlgari 
Easter Eggs by Versace

Flour by Prada 

Corn Flavoured Noodles by Burberry 

Ferrari Pasta 

Salt & Pepper by Hermes

Salami by Louis Vuitton 

Yogurt by Tiffany & Co.
Pickles by Gucci

till then 🙂 
(Pictures & info : peddymergui.com)






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